Estrategia de marketing (Registro nro. 51952)

Detalles MARC
000 -LEADER
fixed length control field	00913nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	970686198x
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Ferrel, O. C.
245 10 - TITLE STATEMENT
Title	Estrategia de marketing
Statement of responsibility, etc.	Ferrel, O. C. ; Hartline, M.; Lucas, G.
250 ## - EDITION STATEMENT
Edition statement	2a.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Thomson
Date of publication, distribution, etc.	2003
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	462
500 ## - GENERAL NOTE
General note	Donación Cdra. Patricia Gutierrez
521 ## - TARGET AUDIENCE NOTE
Target audience note	CONTADOR - ADMINISTRACION - INTERNACIONAL
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING -
General subdivision	MARKETING - PLANEACION ESTRATEGICA - ANALISIS SITUACIONAL Y DEL ENTORNO - ANALISIS SWOT - FORMULACION DE METAS Y OBJETIVOS- SEGMENTACION DE MERCADO - DIFERENCIACION - POSICIONAMIENTO - RELACIONES CON LOS CLIENTES - CALIDAD - VALOR SATISFACCION - PRODUCTO - FIJACION DE PRECIOS - CADENA DE DISTRIBUCION Y SUMINISTRO - TOMA DE DECISIONES
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Hartline, M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Lucas, G.

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Corrientes	Corrientes	Biblioteca	15/04/2023	DONACION		658.8 FER	15096	15/04/2023	1	15/04/2023	LIBRO