| 000 | 00690nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 230410s9999 xx 000 0 und d | ||
| 020 | _a9701045962 | ||
| 100 | 1 | _aWalker, Orville | |
| 245 | 1 | 0 |
_aMarketing estratégico _cWalker, Orville - Boyd, Harper W. - Mullins, John - Larréché, Jean-Claud |
| 260 |
_bMc Graw Hill _c2005 _aMéxico _aMéxico |
||
| 300 | _a431 | ||
| 500 | _aECONOMICAS - | ||
| 521 | _aADMINISTRACION - PUBLICIDAD | ||
| 546 | _aESPAÑOL | ||
| 650 | 4 |
_aMarketing - _xESTRATEGIA , ESTRATEGIAS DE MARKETING , ORGANIZACION , PLANEACION |
|
| 700 | 1 | _aBoyd, Harper W. | |
| 700 | 1 | _aClaud | |
| 700 | 1 | _aLarréché, Jean | |
| 700 | 1 | _aMullins, John | |
| 999 |
_c50991 _d50991 |
||
| 040 | _aAR-CtUCP | ||