| 000 | 00603nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 230410s9999 xx 000 0 und d | ||
| 020 | _a9786073212458 | ||
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aDirección de marketing _cKotler, Philip; Keller, Kevin Lane |
| 250 | _a14a. | ||
| 260 |
_bPearson Educación _c2012 _aMéxico _aMéxico |
||
| 300 | _a808 | ||
| 521 | _aINTERNACIONAL | ||
| 546 | _aESPAÑOL | ||
| 650 | 4 |
_aDIRECCION DE MARKETING _xMARKETING - ESTRATEGIAS DE MARKETING - ADMINISTRACION - MERCADO - SATISFACCION DEL CLIENTE - SERVICIOS |
|
| 700 | 1 | _aKeller, Kevin Lane | |
| 999 |
_c15990 _d15990 |
||
| 040 | _aAR-CtUCP | ||