Marketing internacional (Cateora) (Registro nro. 69033)

Detalles MARC
000 -LEADER
fixed length control field	00652nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701029070
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cateora, Philip R.
245 10 - TITLE STATEMENT
Title	Marketing internacional (Cateora)
Statement of responsibility, etc.	Cateora, Philip R.; Graham, John L.
250 ## - EDITION STATEMENT
Edition statement	10a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill Interamericana
Date of publication, distribution, etc.	2001
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	810
521 ## - TARGET AUDIENCE NOTE
Target audience note	INTERNACIONAL
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING
General subdivision	MARKETING INTERNACIONAL - MERCADO INTERNACIONAL - COMERCIO MUNDIAL - COMERCIO INTERNACIONAL - MARKETING GLOBAL - ESTRATEGIAS DE MARKETING GLOBAL
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Graham, John L.

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Corrientes	Corrientes	Biblioteca	15/04/2023	COMPRA		339.9 CAT	9964	15/04/2023	5	15/04/2023	LIBRO