Dirección de marketing (Registro nro. 64852)

Detalles MARC
000 -LEADER
fixed length control field	00686nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9684444222
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 10 - TITLE STATEMENT
Title	Dirección de marketing
Statement of responsibility, etc.	Kotler, Philip; Keller, Kevin Lane
250 ## - EDITION STATEMENT
Edition statement	10a.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Pearson Educación
Date of publication, distribution, etc.	2001
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	792
500 ## - GENERAL NOTE
General note	Libro donado por la Contadora Patricia Gutiérrez
521 ## - TARGET AUDIENCE NOTE
Target audience note	INTERNACIONAL - ADMINISTRACION
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	DIRECCION DE MARKETING
General subdivision	MARKETING - ESTRATEGIAS DE MARKETING - ADMINISTRACION - MERCADO - SATISFACCION DEL CLIENTE - SERVICIOS
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Corrientes	Corrientes	Biblioteca	15/04/2023	DONACION		658.8 KOT di	54832	15/04/2023	12	15/04/2023	LIBRO