Manual para elaborar un plan de mercadotecnia (Registro nro. 55773)

Detalles MARC
000 -LEADER
fixed length control field	00896nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701060547
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Fernández Valiñas, Ricard
245 10 - TITLE STATEMENT
Title	Manual para elaborar un plan de mercadotecnia
Statement of responsibility, etc.	Fernández Valiñas, Ricard
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Mc Graw Hill
Date of publication, distribution, etc.	2007
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	199
500 ## - GENERAL NOTE
General note	2011
521 ## - TARGET AUDIENCE NOTE
Target audience note	INTERNACIONAL - ADMINISTRACION - CONTADOR
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	MARKETING -
General subdivision	PLANEACION EN MERCADOTECNIA - LA ORGANIZACION MISION - VISION - PROPOSITO - FILOSOFIA - EVALUACION DE NEGOCIO - SEGMENTACION - MERCADO META - ANALISIS DE VENTA - PRODUCTO Y PROMOCION - DISTRIBUACION Y PRECIO - ESCENARIO PREVISTO - ANALISIS SWOT - OPORTUNIDADES - AMENAZAS - PLANTEAMIENTO DE OBJETIVOS - DISEÑO DE ESTRATEGIA - CALENDARIZACION - PRESUPUESTO - SUPERVISION - EVALUACION Y CONTROL

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Corrientes	Corrientes	Biblioteca	15/04/2023	COMPRA		658.8 FER m	26786	15/04/2023	1	15/04/2023	LIBRO