Publicidad ámala o déjala : el nuevo escenario del marketing comunicacional (Registro nro. 55494)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789871420001 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-CtUCP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scopesi, Alberto (Tito) |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad ámala o déjala : el nuevo escenario del marketing comunicacional |
| Statement of responsibility, etc. | Scopesi, Alberto (Tito) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Macchi |
| Place of publication, distribution, etc. | San Luis |
| -- | Argentina |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 278 |
| 500 ## - GENERAL NOTE | |
| General note | 2011 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | PUBLICIDAD |
| 546 ## - LANGUAGE NOTE | |
| Language note | ESPAÑOL |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD - |
| General subdivision | TRIANGULO DE LA PUBLICIDAD - AGENCIA DE MEDIOS - ANUNCIANTES - EL BRIEF - ETICA PROFESIONAL - AUTORREGULACION - CAMPAÑAS DE BIEN PUBLICO - PROPAGANDA - LEY DE PUBLICIDAD - SUGERENCIAS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Corrientes | Corrientes | Biblioteca | 15/04/2023 | COMPRA | 659 SCO | 26173 | 15/04/2023 | 2 | 15/04/2023 | LIBRO |