Marketing : versión para Latinoamérica (Registro nro. 55012)

Detalles MARC
000 -LEADER
fixed length control field	00685nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9702607701
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 10 - TITLE STATEMENT
Title	Marketing : versión para Latinoamérica
Statement of responsibility, etc.	Kotler, Philip; Armstrong, Gary
250 ## - EDITION STATEMENT
Edition statement	11a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Pearson Educación
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2009
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	758
521 ## - TARGET AUDIENCE NOTE
Target audience note	CONTADOR - INTERNACIONAL - ADMINISTRACION - INGENIERIA - NUTRICION
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing -
General subdivision	MARKETING ; PLANEACION ESTRATEGICA ; MERCADO ; MERCADO DE CONSUMIDOR ; SEGMENTACION DE MERCADO ; PRODUCTO ; SERVICIO
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Copy number	Price effective from	Koha item type
				Corrientes	Corrientes	Biblioteca	15/04/2023	DONACION	2	658.8 KOT	24741	11/09/2024	10/09/2024	1	15/04/2023	LIBRO