Marketing y competitividad : nuevos enfoques para nuevas realidades (Registro nro. 53992)

Detalles MARC
000 -LEADER
fixed length control field	00765nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789876150712
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Vicente, Miguel Ange
245 10 - TITLE STATEMENT
Title	Marketing y competitividad : nuevos enfoques para nuevas realidades
Statement of responsibility, etc.	Vicente, Miguel Ange
250 ## - EDITION STATEMENT
Edition statement	1a.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Nova Tesis
Date of publication, distribution, etc.	2009
Place of publication, distribution, etc.	Buenos Aires
--	Argentina
300 ## - PHYSICAL DESCRIPTION
Extent	772
521 ## - TARGET AUDIENCE NOTE
Target audience note	ADMINISTRACION - INTERNACIONAL - NUTRICION
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision	CONSUMIDORES - CONSUMO - INVESTIGACION COMERCIAL - SEGMENTACION - COMPETITIVIDAD - BENCHMARKING - ESTRATEGIA COMPETITIVA- MARCA - PRODUCTO - SERVICIOS - PRECIO - CAMPAÑA - AUDITORIA - VENTAS - ABASTECIMIENTO - NEGOCIACION - MERCHANDISING - MARKETING POLITICO

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Corrientes	Corrientes	Sala	15/04/2023	COMPRA		658.8 VIC	21293	15/04/2023	2	15/04/2023	LIBRO