Publicidad y comunicación integral de marca (Registro nro. 51276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00982nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706862803 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-CtUCP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O´Guinn, Thomas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad y comunicación integral de marca |
| Statement of responsibility, etc. | O´Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | International Thomson |
| Date of publication, distribution, etc. | 2004 |
| Place of publication, distribution, etc. | México |
| -- | México |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 757 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | PUBLICIDAD - DISEÑO |
| 546 ## - LANGUAGE NOTE | |
| Language note | ESPAÑOL |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| General subdivision | PUBLICIDAD DE NEGOCIOS - PUBLICIDAD EN LA SOCIEDAD - INDUSTRIA PUBLICITARIA - ANUNCIANTES - AGENCIAS DE PUBLICIDAD - EVOLUCION DE LA PUBLICIDAD - ENTORNO PUBLICITARIO - SEGMENTACION DE MERCADO - CREATIVIDAD Y PUBLICIDAD - MENSAJE - REDACCION - DIRECCION DE ARTE Y PRODUCCION - MEDIOS CONVENCIONALES - ESTRATEGIAS PARA AUNCIAR - MEDIOS IMPRESOS - TELEVISION - RADIO - PUBLICIDAD E INTERNET - COMUNICAC |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Coded location qualifier | Serial Enumeration / chronology | Inventory number | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Corrientes | Corrientes | Biblioteca | 15/04/2023 | DONACION | 2 | 659 OGU | 13503 | 15/04/2025 | 15/04/2025 | 3 | 15/04/2023 | LIBRO | |||||||||
| Corrientes | Corrientes | Biblioteca | 22/08/2025 | COMPRA | 659 OGU | 63777 | 22/08/2025 | 4 | 22/08/2025 | LIBRO | Universal Decimal Classification | PUBLICIDAD | 4 | 63777 | 2003 - 3a. ed. - ISBN: 970-686-280-3 |