Marketing (Kotler) (Registro nro. 51170)

Detalles MARC
000 -LEADER
fixed length control field 00701nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9702601010
040 ## - CATALOGING SOURCE
Original cataloging agency AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing (Kotler)
Statement of responsibility, etc. Kotler, Philip; Armstrong, Gary
250 ## - EDITION STATEMENT
Edition statement 8a.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Educación
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
Place of publication, distribution, etc. Naucalpan de Juárez
-- México
300 ## - PHYSICAL DESCRIPTION
Extent 691
500 ## - GENERAL NOTE
General note ECONOMICAS -
521 ## - TARGET AUDIENCE NOTE
Target audience note CONTADOR - INTERNACIONAL - ADMINISTRACION - INGENIERIA - NUTRICION
546 ## - LANGUAGE NOTE
Language note ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -
General subdivision MARKETING ; PLANEACION ESTRATEGICA ; MERCADO ; MERCADO DE CONSUMIDOR ; SEGMENTACION DE MERCADO ; PRODUCTO ; SERVICIO
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Existencias
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Corrientes Corrientes Biblioteca 15/04/2023 DONACION   658.8 KOT 13275 15/04/2023 1 15/04/2023 LIBRO