Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial (Registro nro. 51154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8448126793 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-CtUCP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, A |
| 245 10 - TITLE STATEMENT | |
| Title | Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial |
| Statement of responsibility, etc. | Ries, A |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill/Interamericana de España |
| Date of publication, distribution, etc. | 2000 |
| Place of publication, distribution, etc. | Madrid |
| -- | España |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 |
| 500 ## - GENERAL NOTE | |
| General note | ECONOMICAS - |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | CONTADOR - ADMINISTRACION - INTERNACIONAL - PUBLICIDAD |
| 546 ## - LANGUAGE NOTE | |
| Language note | ESPAÑOL |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - |
| General subdivision | LEY DE MARCAS ; MARCA ; MARKETING |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Corrientes | Corrientes | Sala | 15/04/2023 | COMPRA | 658.8 RIE m | 13238 | 15/04/2023 | 1 | 15/04/2023 | LIBRO |