Publicidad y comunicación integral de marca (Registro nro. 49988)

Detalles MARC
000 -LEADER
fixed length control field 00982nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9706862803
040 ## - CATALOGING SOURCE
Original cataloging agency AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O´Guinn, Thomas C.
245 10 - TITLE STATEMENT
Title Publicidad y comunicación integral de marca
Statement of responsibility, etc. O´Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.
250 ## - EDITION STATEMENT
Edition statement 3a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. International Thomson
Date of publication, distribution, etc. 2004
Place of publication, distribution, etc. México
-- México
300 ## - PHYSICAL DESCRIPTION
Extent 757
521 ## - TARGET AUDIENCE NOTE
Target audience note PUBLICIDAD - DISEÑO
546 ## - LANGUAGE NOTE
Language note ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
General subdivision PUBLICIDAD DE NEGOCIOS - PUBLICIDAD EN LA SOCIEDAD - INDUSTRIA PUBLICITARIA - ANUNCIANTES - AGENCIAS DE PUBLICIDAD - EVOLUCION DE LA PUBLICIDAD - ENTORNO PUBLICITARIO - SEGMENTACION DE MERCADO - CREATIVIDAD Y PUBLICIDAD - MENSAJE - REDACCION - DIRECCION DE ARTE Y PRODUCCION - MEDIOS CONVENCIONALES - ESTRATEGIAS PARA AUNCIAR - MEDIOS IMPRESOS - TELEVISION - RADIO - PUBLICIDAD E INTERNET - COMUNICAC
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
Existencias
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Corrientes Corrientes Biblioteca 15/04/2023 DONACION   659 OGU 10506 15/04/2023 1 15/04/2023 LIBRO