Marketing : versión para Latinoamérica (Registro nro. 40646)

Detalles MARC
000 -LEADER
fixed length control field	00753nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9702607701
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 10 - TITLE STATEMENT
Title	Marketing : versión para Latinoamérica
Statement of responsibility, etc.	Kotler, Philip; Armstrong, Gary
250 ## - EDITION STATEMENT
Edition statement	11a.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Pearson Educación
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2009
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	758
500 ## - GENERAL NOTE
General note	SE ENVIA DE CENTRAL 22/02/19 - REDISTRIBUCION CONTADOR
521 ## - TARGET AUDIENCE NOTE
Target audience note	CONTADOR - INTERNACIONAL - ADMINISTRACION - INGENIERIA - NUTRICION
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing -
General subdivision	MARKETING ; PLANEACION ESTRATEGICA ; MERCADO ; MERCADO DE CONSUMIDOR ; SEGMENTACION DE MERCADO ; PRODUCTO ; SERVICIO
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Regional Posadas	Regional Posadas	Biblioteca	14/04/2023	COMPRA		658.8 KOT	24742	14/04/2023	2	14/04/2023	LIBRO