El marketing de la marca : una aproximación semiótica (Registro nro. 34374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8449301335 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-CtUCP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semprini, Andrea |
| 245 10 - TITLE STATEMENT | |
| Title | El marketing de la marca : una aproximación semiótica |
| Statement of responsibility, etc. | Semprini, Andrea |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Paidós |
| Date of publication, distribution, etc. | 1995 |
| Place of publication, distribution, etc. | Barcelona |
| -- | España |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | DISEÑO - PUBLICIDAD |
| 546 ## - LANGUAGE NOTE | |
| Language note | ESPAÑOL |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | MARCA - MARKETING - MAPPING SEMIOTICO - IDENTIDAD Y VALORES - POSICIONAMIENTO - LEGITIMIDAD - MERCADO DE MARCAS - PRODUCTOS DE BELLEZA - AGUAS MINERALES - BENETTON - |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Regional Formosa | Regional Formosa | Biblioteca | 14/04/2023 | COMPRA | 659 SEM | 45190 | 14/04/2023 | 1 | 14/04/2023 | LIBRO |