Marketing 2.0 : el nuevo marketing en la Web de las redes sociales (Registro nro. 33120)

Detalles MARC
000 -LEADER
fixed length control field	00945nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786077686309
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Maqueira, Juan Manuel
245 10 - TITLE STATEMENT
Title	Marketing 2.0 : el nuevo marketing en la Web de las redes sociales
Statement of responsibility, etc.	Maqueira, Juan Manuel; Bruque, Sebastián
250 ## - EDITION STATEMENT
Edition statement	1a.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Alfaomega
Date of publication, distribution, etc.	2009
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	208
500 ## - GENERAL NOTE
General note	2014
521 ## - TARGET AUDIENCE NOTE
Target audience note	ADMINISTRACION
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision	ESTRATEGIAS DE MARKETING 2.0 - E-MAIL MARKETING - MARKETING ONE TO ONE - VIRAL MARKETING - BUZZ VIRAL - PORTALES CORPORATIVOS - - TACTICA DEL FEEDBACK - BLOGGING CORPORATIVO - WIKI - POSICIONAMIENTO NATURAL EN BUSCADORES - AFILIACION - GOOGLE ADWORDS - PUBLICIDAD EN PAGINAS WEB - METAVERSOS SOCIALES ON-LINE - BANNER - POP-UP - LAYERS - E-MAILINGS - ROBAPAGINAS - PODCASTING - VIDEOCAST - MASHUPS -
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bruque, Sebastián

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Regional Formosa	Regional Formosa	Biblioteca	14/04/2023	COMPRA		658.8 MAQ	37925	14/04/2023	4	14/04/2023	LIBRO