Comunicación publicitaria : primero el concepto, luego la acción (Registro nro. 28304)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9872020027 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-CtUCP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alvarez Debans, Norberto |
| 245 10 - TITLE STATEMENT | |
| Title | Comunicación publicitaria : primero el concepto, luego la acción |
| Statement of responsibility, etc. | Alvarez Debans, Norberto |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Editorial de las Ciencias |
| Date of publication, distribution, etc. | 2002 |
| Place of publication, distribution, etc. | Buenos Aires |
| -- | Argentina |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 544 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | PUBLICIDAD - PERIODISMO |
| 546 ## - LANGUAGE NOTE | |
| Language note | ESPAÑOL |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| General subdivision | SISTEMA SART - MATRIZ MART - TRIADAS CENTRALES DE ANALISIS - TACTICA DE MEDIOS - CAMPAÑAS PUBLICITARIAS - PROPAGANDA - ESTRATEGIA DE MEDIOS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Regional Formosa | Regional Formosa | Biblioteca | 14/04/2023 | COMPRA | 2 | 659 ALV | 10301 | 11/11/2024 | 07/11/2024 | 2 | 14/04/2023 | LIBRO |