Investigación de mercados : un enfoque aplicado (Registro nro. 18675)

Detalles MARC
000 -LEADER
fixed length control field	00722nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9586007820
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kinnear, Thomas C.
245 10 - TITLE STATEMENT
Title	Investigación de mercados : un enfoque aplicado
Statement of responsibility, etc.	Kinnear, Thomas C.; Taylor, James R.
250 ## - EDITION STATEMENT
Edition statement	5a.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill Interamericana
Date of publication, distribution, etc.	1998
Place of publication, distribution, etc.	Bogotá
--	Colombia
300 ## - PHYSICAL DESCRIPTION
Extent	874
521 ## - TARGET AUDIENCE NOTE
Target audience note	CONTADOR - ADMINISTRACION - INTERNACIONAL
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ADMNISTRACIÓN
General subdivision	INVESTIGACION DE MERCADOS - MARKETING - DISEÑO - FUENTES DE DATOS - RECOLECCION DE DATOS - ANALISIS DE DATOS - INVESTIGACION DE PROYECTOS - INVESTIGACION PUBLICITARIA
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Taylor, James R.

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Regional Goya	Regional Goya	Biblioteca	14/04/2023	COMPRA		658.8 KIN	9528	14/04/2023	4	14/04/2023	LIBRO