Mercadotecnia directa I : estrategia, planeación y ejecución (Registro nro. 15719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00730nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 70460248 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-CtUCP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nash, Edward L |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia directa I : estrategia, planeación y ejecución |
| Statement of responsibility, etc. | Nash, Edward L |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill Interamericana |
| Date of publication, distribution, etc. | 1986 |
| Place of publication, distribution, etc. | México, D.F. |
| -- | México |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 |
| -- | 194 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | CONTADOR - ADMINISTRACION |
| 546 ## - LANGUAGE NOTE | |
| Language note | ESPAÑOL |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | MERCADOTECNIA DIRECTA - PLANEACION ESTRATEGICA - DIRECTORIOS - MEDIOS IMPRESOS - MEDIOS DE DIFUSION - TELEMERCADOTECNIA - PRUEBAS DE MERCADO - POSICIONAMIENTO - TACTICAS CREATIVAS - TEXTOS PUBLICITARIOSDIRECCION ARTISTICA - CORREO - PROMOCIONES - |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Regional Goya | Regional Goya | Biblioteca | 14/04/2023 | COMPRA | 658.8 NAS/1 | 30133 | 14/04/2023 | 1 | 14/04/2023 | LIBRO |