Fundamentos de marketing (Registro nro. 13970)

Detalles MARC
000 -LEADER
fixed length control field	00755nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701026764
040 ## - CATALOGING SOURCE
Original cataloging agency	AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Stanton, William J.
245 10 - TITLE STATEMENT
Title	Fundamentos de marketing
Statement of responsibility, etc.	Stanton, William J.; Etzel, Michael J.; Walker, Bruce J.
250 ## - EDITION STATEMENT
Edition statement	11a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw-Hill Interamericana
Date of publication, distribution, etc.	2000
Place of publication, distribution, etc.	México
--	México
300 ## - PHYSICAL DESCRIPTION
Extent	707
521 ## - TARGET AUDIENCE NOTE
Target audience note	INTERNACIONAL- NUTRICION- CONTADOR - ADMINISTRACION - PUBLICIDAD - INGENIERIA - ABOGACIA
546 ## - LANGUAGE NOTE
Language note	ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ADMINISTRACION
General subdivision	MARKETING - MARKETING MODERNO - MERCADO - PRODUCTO - PRECIO - DISTRIBUCION - PROMOCION - MARKETING EN CAMPOS ESPECIALES
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Etzel, Michael J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Walker, Bruce J.

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Regional Goya	Regional Goya	Biblioteca	14/04/2023	COMPRA		658.8 STA	12989	14/04/2023	16	14/04/2023	LIBRO