Fundamentos de marketing (Kotler) (Registro nro. 10844)

Detalles MARC
000 -LEADER
fixed length control field 00743nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230410s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789702611868
040 ## - CATALOGING SOURCE
Original cataloging agency AR-CtUCP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Fundamentos de marketing (Kotler)
Statement of responsibility, etc. Kotler, Philip; Armstrong, Gary
250 ## - EDITION STATEMENT
Edition statement 8a.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Educación
Date of publication, distribution, etc. 2008
Place of publication, distribution, etc. México
-- México
300 ## - PHYSICAL DESCRIPTION
Extent 656
521 ## - TARGET AUDIENCE NOTE
Target audience note INTERNACIONAL- NUTRICION- CONTADOR - ADMINISTRACION - PUBLICIDAD - INGENIERIA - ABOGACIA
546 ## - LANGUAGE NOTE
Language note ESPAÑOL
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NUTRICION -
General subdivision MARKETING - PROCESO DEL MARKETING - MERCADO - CONSUMIDORES - PRODUCTO - ESTRATEGIA DE MARKETING - ADMINISTRACION - EXTENSION DEL MARKETING - MERCADO GLOBAL- ETICA DE MARKETING
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Existencias
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Source of classification or shelving scheme Serial Enumeration / chronology Inventory number Coded location qualifier Public note
        Corrientes Corrientes Biblioteca 09/01/2025 COMPRA   658.8 KOT fm 62850 09/01/2025   7 09/01/2025 LIBRO Universal Decimal Classification 7 62850 PUBLICIDAD 2017 - 13va ed.
        Corrientes Corrientes Biblioteca 09/01/2025 COMPRA   658.8 KOT fm 62851 09/01/2025   8 09/01/2025 LIBRO Universal Decimal Classification 8 62851 PUBLICIDAD 2017 - 13va ed.
        Regional Curuzú Cuatiá Regional Curuzú Cuatiá Biblioteca 13/04/2023 COMPRA 1 658.8 KOT fm 25287 30/04/2025 30/04/2025 5 13/04/2023 LIBRO          
        Regional Curuzú Cuatiá Regional Curuzú Cuatiá Biblioteca 15/10/2024 COMPRA 2 658.8 KOT fm 61864 30/04/2025 30/04/2025 6 15/10/2024 LIBRO Universal Decimal Classification 6 61864