APA

Stanton W. J., Etzel M. J. & Walker B. J. (2004). Fundamentos de marketing. México: McGraw-Hill Interamericana.

Chicago

Stanton William J, Etzel Michael J and Walker Bruce J. 2004. Fundamentos de marketing. México: McGraw-Hill Interamericana.

Harvard

Stanton W. J., Etzel M. J. and Walker B. J. (2004). Fundamentos de marketing. México: McGraw-Hill Interamericana.

MLA

Stanton William J, Etzel Michael J and Walker Bruce J. Fundamentos de marketing. México: McGraw-Hill Interamericana. 2004.