APA

Stanton W. J., Etzel M. J. & Walker B. J. (1996). Fundamentos de marketing. México: McGraw-Hill/Irwin.

Chicago

Stanton William J, Etzel Michael J and Walker Bruce J. 1996. Fundamentos de marketing. México: McGraw-Hill/Irwin.

Harvard

Stanton W. J., Etzel M. J. and Walker B. J. (1996). Fundamentos de marketing. México: McGraw-Hill/Irwin.

MLA

Stanton William J, Etzel Michael J and Walker Bruce J. Fundamentos de marketing. México: McGraw-Hill/Irwin. 1996.